Real estate marketplace Zillow derives revenue from residential listings, rentals, and mortgages. The company initially expanded its business with Zillow Offers, an AI-powered iBuying program intended to buy and sell homes directly, but exited this venture in 2021 amid unpredictable market risks and financial challenges. Currently, Zillow is focusing on enhancing its digital transaction experience with AI-powered tools like Zillow Showcase, which uses AI-driven media and floor plans to improve listing engagement. While AI contributes to better customer experiences, particularly in listing presentations, it remains a supporting component within Zillow's broader real estate services model.