AI Index / Meta Platforms, Inc.
Meta Platforms, Inc. (META)
Meta uses AI to power content moderation, personalized recommendations, and advertising across its platforms like Facebook and Instagram. The company also develops large language models like LLaMA 3 and Sam 2, which contribute to both internal and external AI innovation. Meta integrates AI into its efforts in virtual and augmented reality, enhancing user experiences and research into advanced AI technologies.
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Over the last few months, we've begun to see glimpses of our AI systems improving themselves. And the improvement is slow for now, but undeniable and developing superintelligence, which we define as AI that surpasses human intelligence in every way, we think, is now in sight.
- Mark Elliot Zuckerberg
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Quotes from meta Executives About Artificial Intelligence and Generative AI
Meta's vision is to bring personal superintelligence to everyone, so that people can direct it towards what they value in their own lives.
- Mark Elliot Zuckerberg
To build this future, we've established Meta Superintelligence Labs, which includes our foundations, product and FAIR teams as well as a new lab that is focused on developing the next generation of our models.
- Mark Elliot Zuckerberg
We are building an elite, talent-dense team. Alexandr Wang is leading the overall team, Nat Friedman is leading our AI Products and Applied Research, and Shengjia Zhao is Chief Scientist for the new effort.
- Mark Elliot Zuckerberg
From a business perspective, I mentioned last quarter that there are five basic opportunities that we are pursuing: improved advertising, more engaging experiences, business messaging, Meta AI, and AI devices.
- Mark Elliot Zuckerberg
The strong performance this quarter is largely thanks to AI unlocking greater efficiency and gains across our ad system.
- Mark Elliot Zuckerberg
AI is significantly improving our ability to show people content that they're going to find interesting and useful.
- Mark Elliot Zuckerberg
I've talked before about how I believe every business will soon have a business AI, just like they have an e-mail address, social media account and website.
- Mark Elliot Zuckerberg
Our focus is now deepening the experience and making Meta AI the leading personal AI.
- Mark Elliot Zuckerberg
We expect to continue investing significantly in core AI in 2026. And again, this is a pretty -- a very dynamic area of planning, but we wanted to share kind of our early thoughts as things are shaping up.
- Susan J. S. Li
We're leveraging Llama and several other back-end processes as well, including actioning bug reports so we can identify and resolve recurring issues more quickly and efficiently.
- Susan J. S. Li
The incorporation of LLMs are now driving a meaningful share of the ranking-related time spent gains on Threads.
- Susan J. S. Li
In Q2, we completed the rollout of our streamlined campaign creation flow for Advantage+ sales and app campaigns, which makes it easier for advertisers to realize the performance benefits from Advantage+ by having it turned on at the beginning.
- Susan J. S. Li
The primary way we're using Llama in our apps today is to power Meta AI which is now available in over 200 countries and territories.
- Susan J. S. Li
Outside of WhatsApp, we're seeing Meta AI become an increasingly valuable complement to our content discovery engines.
- Susan J. S. Li