AI Index / Snap Inc.
Snap Inc. (SNAP)
Snap Inc. is actively investing in AI and machine learning to enhance content ranking, personalization and advertising performance. The company utilizes generative AI for AR lenses and improved ad solutions like ML-based auto-bidding. AI also powers the 7-0 Delivery Optimization (which enables advertisers to bid on click-through conversions within a seven-day window) and the Conversions API (a first-party data solution for better ad targeting and measurement).
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In Q4, we made significant strides in AI research and innovation. Our team developed a groundbreaking AI model capable of generating high resolution images on mobile devices in just seconds.
- Evan Spiegel
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Quotes from snap Executives About Artificial Intelligence and Generative AI
This on-device model with only 379 million parameters is compact yet highly efficient, producing images in just 1.4 seconds on an iPhone 16 Pro Max.
- Evan Spiegel
We introduced the first two-person generative AI lens, which uses generative AI to create a personalized selfie together with a friend.
- Evan Spiegel
...we launched Easy Lens in Lens Studio 5.4, an AI-powered tool that simplifies AR creation by enabling users to create and customize lenses through text prompts.
- Evan Spiegel
...the potential of AI to unlock creativity and drive engagement across our platform.
- Evan Spiegel
...our investments in machine learning for our advertising business...benefit from the broader ML platform investments we've been making across the company.
- Evan Spiegel