AI Index / Snap Inc.
Snap Inc. (SNAP)
Snap Inc. is actively investing in AI and machine learning to enhance content ranking, personalization and advertising performance. The company utilizes generative AI for AR lenses and improved ad solutions like ML-based auto-bidding. AI also powers the 7-0 Delivery Optimization (which enables advertisers to bid on click-through conversions within a seven-day window) and the Conversions API (a first-party data solution for better ad targeting and measurement).
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To build on this momentum, we expanded our premium offerings, introducing new storage plans for memories and launched AI-powered experiences in Lens+ and Platinum bundles that we believe will deliver incremental value to our most engaged community members.
- Evan Spiegel
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Quotes from snap Executives About Artificial Intelligence and Generative AI
We also continue to scale differentiated ad formats and offerings such as Sponsored Snaps, Promoted Places and the App Power Pack supported by advances in AI for ranking, creative generation and personalization.
- Evan Spiegel
Snapchatters have engaged with Gen AI-powered lenses over 6 billion times, reflecting the growing appeal of AI-driven creativity on our platform.
- Evan Spiegel
Our investment in generative AI is designed to make communication more expressive, personal and human.
- Evan Spiegel
Enhanced face gen enables higher fidelity face effects, generating over 700 million lens views while selfie attachments use 3D asset generation to add realistic context-aware elements like hats and hairstyles, generating over 145 million lens views.
- Evan Spiegel
We made significant progress across our advertising platform by focusing on 3 priorities: advancing our AI-driven outperformance, optimizing high-impact ad formats and strengthening our go-to-market execution across SMBs and mid-market customers.
- Evan Spiegel
We advanced dynamic product ads with large language models that better understand products, driving over 4x higher conversion rates compared to baseline for certain campaigns.
- Evan Spiegel
We took an important step toward building out our AI platform by partnering with Perplexity AI to integrate its conversational search directly into Snapchat.
- Evan Spiegel
Through this integration, Perplexity’s AI-powered answer Engine will let Snapchatters ask questions and get clear conversational answers drawn from verifiable sources, all within Snapchat.
- Evan Spiegel