AI Index / Snap Inc.
Snap Inc. (SNAP)
Snap Inc. is actively investing in AI and machine learning to enhance content ranking, personalization and advertising performance. The company utilizes generative AI for AR lenses and improved ad solutions like ML-based auto-bidding. AI also powers the 7-0 Delivery Optimization (which enables advertisers to bid on click-through conversions within a seven-day window) and the Conversions API (a first-party data solution for better ad targeting and measurement).
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Quotes from SNAP Executives About Artificial Intelligence and Generative AI
We are also leveraging machine learning and generative AI to help our community form meaningful connections and to deliver engaging product experiences.
- Evan Spiegel
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Quotes from snap Executives About Artificial Intelligence and Generative AI
We are also leveraging machine learning and generative AI to help our community form meaningful connections and to deliver engaging product experiences.
- Evan Spiegel
In Q2, the number of Snapchatters sharing AR Lens experiences with their friends increased 12% year-over-year, driven by the popularity of innovative generative AI Lenses and improved ranking and optimization of our AR experiences.
- Evan Spiegel
...we launched a generative AI Lens in collaboration with Beyoncé, dedicated to her new COWBOY CARTER album, which was engaged with 80 million times in the first three days.
- Evan Spiegel
...we recently enabled dynamic, ML-driven Lens ranking based on Snapchatter preferences, and we improved the quality of Lens ranking model predictions for AR Snaps.
- Evan Spiegel
...our new GenAI Suite, powered by proprietary SnapML technology, that enables Lens creators to generate Lenses in minutes using a text prompt that requires no coding by the creator.
- Evan Spiegel