Integral Ad Science (IAS), a digital media measurement and verification company, leverages AI for brand safety, suitability and optimization in digital advertising. Through tools like deepfake detection and pre-bid solutions, IAS enables advertisers to enhance campaign integrity across social media and other digital platforms. The company’s AI-driven capabilities are central to its mission of providing actionable data and transparency for its clients in the digital advertising ecosystem.
IAS is a market leader based on our differentiated technology, including our suite of AI backed products and our ability to deliver greater ROI and efficiency to brands and their advertising spend.
Quotes from integral-ad-science Executives About Artificial Intelligence and Generative AI
TMQ, our AI-driven multimedia classification technology for social live feeds continues to drive measurement performance.
- Lisa Utzschneider
...our quality attention post-bid measurement product... leveraging our ML back models, quality attention weighs metrics into an actionable attention score...