Criteo leverages AI to enhance its product, including for predictive modeling and audience targeting. The company integrates AI into its Commerce Media platform. Criteo emphasizes leveraging commerce data assets and AI together to develop privacy-enhancing targeting and creative formats.
With over twenty years of ad tech expertise and a proven track record of driving accelerated growth and AI-driven innovation all at scale, Michael brings a sharp focus on execution and agility.
Quotes from criteo Executives About Artificial Intelligence and Generative AI
Our holistic commerce media value proposition, independence, and AI-driven best-in-class performance are our key differentiators.
- Megan Clarken
The combination of our advanced AI and unique access to commerce data to achieve high-performance outcomes for clients has enabled us to secure more targeting budgets.
- Megan Clarken
...our Criteo AI Lab has continued innovating to optimize campaigns and unlock additional budgets.
- : Megan Clarken
...Commerce Go is our next-generation AI-powered automation and optimization toolset. It is designed to make campaign creation and management faster and easier...
- : Megan Clarken
Powered by our AI engine, which processes trillions of intent signals, we deliver personalized product recommendations across five billion SKUs, enhancing the shopping experience...