Etsy's popular global online marketplace for handmade and homespun goods has a re-architected search algorithm that uses advanced machine learning techniques, incorporating seller quality metrics to match buyers with items they are likely to appreciate. This approach aims to enhance the shopping experience by providing more relevant search results.
As you know, our teams are leveraging GenAI to increase variety in search results, creating a more inspiring and engaging, and less repetitive shopping experience.
Quotes from etsy Executives About Artificial Intelligence and Generative AI
Starting with diversity, as you know, our teams are leveraging GenAI to increase variety in search results, creating a more inspiring and engaging, and less repetitive shopping experience.
- Josh Silverman
...GenAI suddenly can understand, aha, cake topper is related to wedding. This person is probably in the process of planning a wedding. That's an interesting context for us to know.
- Josh Silverman
...the opportunity to just spark new shopping missions in addition to the existing missions that you're on...is requiring us to refactor our use of screen real estate so that we can make the real estate available...