Apple leverages AI in its products and services, including Siri, its voice assistant, and features like facial recognition and image processing in iPhones and iPads. AI is also used to enhance user experiences in Apple Music and Appleās health-related apps. The company focuses on privacy-preserving AI and on-device machine learning through its neural engine.
In October, we released the first set of Apple Intelligence features in U.S. English for iPhone, iPad, and Mac, and we rolled out more features and expanded to more countries in December.
Quotes from apple Executives About Artificial Intelligence and Generative AI
Apple Intelligence also empowers users by delivering personal context that's relevant to them. And importantly, Apple Intelligence is a breakthrough for privacy and AI with innovations like Private Cloud Compute.
- Tim Cook
We're working hard to take Apple Intelligence even further. In April, we're bringing Apple Intelligence to more languages, including French, German, Italian, Portuguese, Spanish, Japanese, Korean...
- Tim Cook
...markets where we had rolled out Apple Intelligence during the Q1 period performed better on a year-over-year basis than markets where we had not.
- Tim Cook
...customers are able to take advantage of the full capabilities of AI and Mac.